For Whom The Blog Tolls, Or, Why Should You Bother To Read This?

Maintaining a blog is a wonderful–though occasionally strange and confusing–experience.

How does one keep posts fresh, interesting, useful, and relevant when there are so many different types of readers?

I know that my real-world staff and clientele reads this, as do many of my personal friends, colleagues, and fellow members of the various communities in which I operate. So there’s a part of me that wants to keep it very personal, very behind-the-scenes, and very focused upon the business side of things.

But then again, I also know that this blog is read by people who have found ARM Systems online. Some of them may choose to become clients one day. Others are half a world away, people whom I’ll most likely never meet.

You know what? When I think about it, I’m kind of awe-struck. Right now, thanks to technologies like social-media boosting and search-engine optimization (technologies I use every single day to build my business and make it even better) you might be in Dublin right now–or Dubai.

You might be in Salerno–or maybe even Singapore.

The global village: It’s here, and it’s intimidating.

It makes me stop and think: No, Adam, keep it universal, keep it inspirational, and keep it focused upon fitness. Don’t get to personal; you’ll either bore people or scare them off.

These thoughts used to come to me only every once in a while. But now that our business is evolving at warp speed, it’s a constant consideration.

After all, at ARM, we’re not terribly interested in your weight or your strength–not per se.

We’re interested in your life–how, for example, your weight (or excess thereof) or strength (or deficit thereof) might be getting in the way of that life being brilliant.

So, from now on, when it comes to this blog, that’s what I’m going to be focusing upon: life.

My life. All of it. The good news and my worst problems.

The experiences that shake me up and (every now and then) tell me that it’s time for a change.

The challenges and disruptions that taught me valuable lessons and altered the course of my life for the better–but only after a lot of considering, experimenting, trying stuff on, and getting back to zero.

That’s where you come in–because I won’t be sharing for the sake of sharing. Who needs that? I’ll be sharing for the sake of connecting, relating, inspiring you. Or at least that’s the objective.

Maybe you’re down the street and I can help you get fit. Or maybe you’re in London, Mumbai, Buenos Aires–in which case I can try to inspire you from afar.

I won’t be doing it alone. At ARM, we have a terrific team, many of our experts lively and award-winning writers. So their voices will be heard as well.

But what about yours?

When you read one of my posts, don’t be afraid to comment.

Did you love it? Hate it? Understand it? Get value from it?

Did anything similar ever happen to you that you’d like to share?

If I’m going to take the time writing these things, and if you’re going to take the time to read them, we might as well get to know one another.

Once that happens, who knows what’s next?

— Adam

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