It was a pleasant surprise to get so many private responses to my last post, it tells me that this is a topic worth writing about 🙂

So back to design thinking…

Differing from the scientific method, the process of design thinking begins by formulating a desired/imagined outcome rather than addressing any one particular perceived problem.

Multiple pathways are developed, prototyped, and evaluated simultaneously, often resulting in surprising (and delightful) hybrid results.

Along the way, problems are constantly refined and re-identified, without any commitments to necessarily doing anything about them.

The focus is always upon: “What’s possible?”

The constant interrogation of (and challenge to) circumstances that seem objective and permanent is sometimes difficult (or even infuriating) for linear thinkers. However, our current era isn’t linear; it’s dynamic; success in this context requires a properly attuned methodology.

For the most part, today’s fitness industry is locked inside the scientific method’s problem-obsessed way of producing results (“Lose weight” means “you’re fat”. “Feel better” means “you’re overwhelmed and exhausted”. “Get in shape” means “you’re out of shape”. You get the idea)

With so much emphasis placed upon fixing and changing what’s not wanted, there’s relatively little attention paid to what actually is wanted.

On this course, problems feed upon the energy they’re given, while distinctive, visionary, long-term innovations, and adaptations are left to languish from lack of attention.

So what’s a better solution?

A better solution is to instead focus on the many pathways that may lead to your desired goal.

For example, losing weight may consist of exercising, changing your diet, becoming more physically active, learning a new sport, taking supplements, becoming a part of a social, and more.

These pathways are almost limitless in number and attention should be placed upon evaluating and experimenting with each one.

I will expand upon this in part 3 (coming next week).

Committed to your success,


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