In today’s post I will be completing the last part in my 3 part series “Designing Your Life” and dive a little deeper into how ARM uses design thinking as a business practice and how you can apply this way of thinking to your own life.

At ARM, we experience challenges, difficulties, and unforeseen obstacles—just about every day, in fact—and so do our clients.

However, except in the cases of extreme emergencies, we don’t really try to solve problems.

Rather, every time something surprising, unworkable, and/or ineffective comes up, we ask ourselves: How can we make this great? What opportunities does this situation give us to see what’s working, what’s not, and how to make it better?

What systems, assumptions, and perceived realities will we need to dissolve in order to break through to our intentions and objections.

This approach manifests itself most practically in our branding, design work, and the materials that we produce in order to market and promote ourselves.

With each and every project—from minor ones like business cards to major ones like our publications—colors are tweaked, typefaces are adjusted, layouts are prototyped, photography is retouched, and language is finessed in ways that impact all subsequent work. In addition, once per quarter, we review our design inventory and retroactively apply these innovations to past works.

How can you apply this to your life?

First, it is important to see your problems, challenges, and obstacles as opportunities to continually refine your system for accomplishing your big goals in life.

This system will never be complete and therefore requires these occurrences in order to improve and expand.

Next, take a moment every once in a while (in our case every quarter) to review EVERYTHING regarding these goals.

This could include how you are eating, what type of workouts you are following, what time you are going to bed each night, and any other aspects that occur on a regular basis.

This review gives you a chance to see what is working, what is not, and how can you make it better.

Here’s another advantage of design thinking: Newness, also known as innovation, is often but not always required. Other times, design thinkers are free to pull from the past.

Did you like this series? Let me know and I will write more just like this!

Committed to your success,


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