I ended up getting stuck on the highway for over 2 hours yesterday. And while I can’t say I enjoyed it, I did make the most of it by having an incredible phone call with our vice president about serving the right community.
This came from a discussion about refining ARM’s purpose, mission, vision, and core values. The problem we were having was they didn’t seem to flow together as much as we wanted, it lacked something to tie it all together.
What it lacked was a clear and distinct audience that we wanted to serve.
Without this our efforts were too broad, we were trying to please EVERYONE and because of it we wouldn’t serve ANYONE (at least not to the extent we wanted to).
I remember hearing a mentor of mine once say “If you were on a boat that was sinking in the middle of the ocean and had the only life raft, who would you save? Only the people swimming towards you.”
“If you were on a boat that was sinking in the middle of the ocean and had the only life raft, who would you save? Only the people swimming towards you.”
This is one of the reasons I am really opposed to “hard selling” at ARM. I see little value in trying to convince someone they need saving and a lot more interested in helping those that genuinely want it.
But there is an even deeper level here.
Focusing my efforts on too wide of an audience also prevents me from serving deeply.
Spending 100% of my efforts on 100 people means that each would get around 1% of it, expand that to a thousand people and it becomes 0.1%. Can I really help serve someone to my best ability while giving them 0.1% of my attention? I doubt it.
That is why finding the right community matters.
Finding a community where I can be as generous as possible and still fulfill my purpose. A community that if served well, would impact a larger much larger audience.
That’s why you will often see me give away things for free.
It’s not that I am trying to trick or hook anyone. It’s that I know who I want to serve and want to serve them to the best of my ability.
Serving our community fulfills on ARM’s purpose and at the end of the day there are few things more important than that.