Back in 2014 (when we were still called ARM Training Systems) we released a very unique personal training menu that consisted of two types of offers.

They were called Foundational Offers and Progressive Offers.

We did this because after years of experience, innovation, and observation we noticed something incredibly important: To become fit and well requires not just hard work but physical education, pattern disruption, and behavior modification as well.

After that, staying fit and well also requires support and guidance, but of an entirely different variety, with emphasis upon variation and progression.

Fortunately, when we were true to this proven formula, our clients tended to achieve their fitness, wellness, and lifestyle goals faster and in a more sustainable manner.

More than 3 years later and we still use this idea, but it has been re-invented and refined through what we now call The ARM Academy.

Something to note was that ARM’s focus has never been on short term results. Right from the start we have aimed to cause results that lasted and knew that doing so would require a completely new approach to personal training.

The problem with most fitness programs is that they are too narrow. Changing our fitness habits alone will rarely stick because it is only a piece of a much bigger puzzle.

A puzzle that most fitness experts don’t want to touch.

That’s why we created a branch of lifestyle coaching at ARM—something to tackle the areas that most experts didn’t.

The result being that we now impacted all aspects of someone’s life.

While this was an important introduction, when it was first launched it lacked something. While our fitness programs were created with a progressive nature in mind these lifestyle coaching sessions were not.

We needed to create a structure that used all of the pieces we knew were important (and in most cases required) to truly transform someone’s life—and we needed to put it into a program that was easily understandable and executed.

So we scanned the global marketplace for business models from which we might borrow structures and/or metaphors and after a full month of exploration, we were surprised but delighted to realize that the organizational model best suited to our wants and needs was that of the college or university.

For example, THE ARM 100 SERIES: INTRODUCTIONS & CONSIDERATIONS is kind of like the informational sessions sponsored by most colleges, institutes, and universities. In our case, it only lasts an hour or two, and it’s completely free of charge. Conducted at our Milton campus (that’s what we’re calling it now) on a one-to-one basis–or in a group setting at your home, office, whatever–ARM 100 isn’t a sales meeting. There’s some actual value there, no matter what you choose to do next. That said, for those who want to move forward, appointments do close with opportunities to apply for ARM 200.

THE ARM 200 SERIES: EXPERIMENTS & DISCOVERIES is a week-long course that opens your mind and makes new things possible–kind of like an associate’s degree. During the course of ARM 200, we help new students understand their bodies, selves, and lives in a new way–and to evaluate what’s possible for all three. This is achieved thanks to an innovative teaching-and-learning format involving five one-on-one life-coaching experiences and five one-on-one personal-training experiences.

THE ARM 300 SERIES: FOUNDATIONS & FUNDAMENTALS is a month-long course that makes sure your mind and body are exactly where they need to be to make it “out there”–kind of like a bachelor’s degree. During the course of ARM 300, we help students correct, improve, and bring balance to their levels of mechanical, adaptational, and constitutional fitness. As with all of our courses, nutritional counselling is fully integrated–no additional fees nor charges.

THE ARM 400 SERIES: ADVENTURES & TRANSFORMATIONS is a quarter-long course that teaches you to set and meet a major project objective–kind of like a master’s degree. During the course of ARM 400, we help students design holistic, strategic, altogether realistic plans to objectively, measurably, and impactfully improve their bodies, selves, and lives.

THE ARM 500 SERIES: REFINEMENTS & ACCOMPLISHMENTS is a year-long course, that teaches you to survive and thrive, no matter what–kind of like a doctorate or professional degree. During the course of ARM 500, we help students cultivate winning habits, maintain what they’re already achieved, and accomplish even more–despite life’s inevitable challenges, difficulties, obstacles, and interruptions.

Honestly, I’ve just top-lined our new curriculum for you. There’s so much more to share, for example: all of the luxurious extras that are included with tuition; our small-group learning options, which can reduce costs by as much as fifty percent; our merit-based scholarship program; and our financing options, which make it easier than ever to get ARMed.

Want to know more? All you have to do is ask! Comment below with your questions.

Meanwhile, please remember that, when it comes to your fitness, wellness, and performance, the best step is usually the next step.

— Adam


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